SCUBAPRO
SCUBAPRO is the world's most iconic brand of dive equipment, built by and for those whose passion is found below the water's surface. Founded in 1963 by Gustav Dalla Valle and Dick Bonin, SCUBAPRO remains the industry's gold standard for innovation, performance, reliability and durability. The company's products blend advanced technologies with intuitive, sophisticated designs, allowing divers to focus on their dive experience, not their gear.
TYPOGRAPHY
Avenir was used as the typefaces for SCUBAPRO. It’s a mix of timelessness and modern font which iconizes the mark.
LOGO
The updated logo uses the same proportions as the middle section of the old one. It was divided to create the shape of a wave, giving it a more meaning full connection to the ocean.
