PROF.
Prof is a new institute in Mexico City that is going to provide learning and teaching resources to professors all over the country.
LOGOTYPE
Through meaningful design, bold beautiful typography (Baskerville and Proxima Nova) and neutral colors, Prof portrays a new level of professionalism and trendiness to the institute. With a newly designed stationery system, they are able to attract prospective clients and move forward with a more powerful brand to make a change in Mexico.
COLOR
Contrasting and complimentary color palates were applied to the logo to determine the most successful solution. With the Institute’s focus being on education there was special attention to brown, olive green, and gray colors. Brining the brand to a new level of professionalism.
